Canadian Kennel Club - Strategic Planning Process

Canadian Kennel Club
Strategic Planning Process

The Board of the Canadian Kennel Club (CKC) has initiated a strategic planning process to review the Club's mission and identify future directions and priorities. Part of this process involves obtaining the views of our staff, members and other key stakeholders concerning the various issues and choices facing our organization.

Please complete the following questionnaire by 5:00 p.m. Friday, May 30, 2008. You will have a chance to edit your responses when you click "Submit". Your survey will go directly to the external planning consultant helping us with the project so your replies will be completely anonymous and confidential. The survey findings will be used at a planning retreat to be held in June.

Note to MAC Users:
This survey is best viewed and submitted on a Windows-based computer using Internet Explorer.

Respondents using a MAC computer system and a browser other than Internet Exporer (i.e. Safari, Firefox, Netscape, Opera, Mozilla) may find that some of the features of the on-line questionnaire do not function properly.

If you cannot complete the following survey online but would like to have your responses included, please download the following Microsoft Word document (approx. 65kb):

DOWNLOAD: The Canadian Kennel Club Strategic Planning Process Survey

When you have completed the survey, use one of the following options to submit your responses:

EMAIL:
Attach the completed Word document to an email and send to: dsheridan@shercon.ca

MAIL:
Dr. David Sheridan
SHERCON ASSOCIATES INC.
99 Bronte Road #102
Oakville, ON L6L 3B7

If you are unsure, or don't know the answer to a particular question, simply leave that item blank. It is not necessary to answer all the questions.

Our current mission statement reads as follows:

The Canadian Kennel Club is a national, member-based, non-profit organization, incorporated under the Animal Pedigree Act of Canada. It provides registry services for all officially recognized breeds of purebred dogs, provides governance for all CKC approved shows, trials and events and it actively encourages, develops and advances the interests of purebred dogs and their responsible owners and breeders in Canada.

How would you rate our overall effectiveness in fulfilling this mission?

Very Effective	Somewhat effective
Not too effective	Not at all effective

Do you think the mission statement accurately describes the role and mandate of CKC or do you think it should be revised?

The mission statement accurately describes our mandate

The mission statement is not accurate and should be changed
(We will ask you more about this later)

Now rate the effectiveness of CKC carrying out each of the following core functions related to its mission:

	Very Effective	Somewhat Effective	Not too Effective	Not at all Effective
Registry services
Shows and trials
Advancing canine interests

3.	If you gave a negative rating ("not too effective" or "not at all effective") to any of the items in Question 2, please explain below:

How do you feel about the present balance of emphasis across the three main CKC roles?

	There should be more emphasis	There should be less emphasis	The present balance is about right
Registry services
Shows and trials
Advancing canine interests

The various CKC events are listed below. For each one indicate if you feel we should be doing more, doing less, or if the present emphasis is about right:

	Do more events	Do less events	About right
Agility Trials
Beagle Field Trials
Conformation Shows
Draft Dog Test
Earthdog Tests
Herding Trials
Lure Coursing Field Trials
Obedience Trials
Pointing Trial and Test Events
Retriever Trial and Test Events
Spaniel Trial and Test Events
Tracking Tests
Junior Handling Championship
Rally Obedience Event
Canine Good Neighbour tests

6.	Should CKC be offering any new events or making any changes in its menu of offerings? (Please specify):

The possibility of CKC involvement with non-purebred dogs has been a topic of consideration. How do you feel about this?

	Strongly in favor	Somewhat in favor	Somewhat opposed	Strongly opposed
Accepting non-purebred dogs in specific performance events:
Obedience
Rally Obedience
Agility
Developing a parallel set of performance events for non-purebred dogs
Advocacy and education on behalf of all dogs, purebred and non-purebred

8.	Feel free to comment on any of your responses to Question 5:

Please list one major strength and one weakness of CKC:

Strength

Weakness

10.

Some broad external factors affecting our field of interest are listed below. Review the list and rank each item in terms of its impact on CKC. Assign a "1" to the most significant factor, a "2" to the next factor, and so on down to "6".

Insert ranks 1 to 6:

The Canadian economy
Changes in provincial and federal legislation
Activities of special interest groups
Public attitudes towards animals and pet ownership
Changing member expectations
Changing member demographics

11.	Are there any other significant trends, issues or events that should be considered in developing a new strategic plan for CKC?

12.

Still thinking of external factors, list one future opportunity and one potential threat facing CKC:

Opportunity

Threat

13.

Some possible areas of broad focus for our Club are listed below. Keeping your answers to the previous questions in mind, indicate your view of the relative importance of these goals by allocating 100 points across the different options.

Allocate points any way you want, but the column should add up to 100.

Enhancing services in response to member needs
Securing adequate funding and resources to support and expand operations
Increasing advocacy/promotion of responsible dog ownership
Raising the public profile of CKC
Assuming a more proactive (vs. complaints driven) regulatory role re: the Animal Pedigree Act
Expanding partnerships and links with other organizations and corporate entities
_________________________________________________________________
TOTAL (should equal 100):	100

14.	What other important directions should be considered by CKC?

15.	Now refer back to your response to Question 1 about the mission statement. If you indicated that you feel the mission statement is not accurate and should be changed, indicate some suggested revisions below:

16.	Please feel free to make any comments or suggestions pertaining to CKC's strategic planning process:

Thank you for your cooperation.